In today's digital media world, the old-school methods of marketing a property for sale such as newspaper ads are a mere memory for some of us. In saying that, there are many more advertising platforms seeing impressive results that you, as a property owner can incorporate into your marketing campaign. Social media listing campaigns are making a huge impact on how agents are generating marketing packages for their clients.  Below are just some of the benefits that social media provide:

1. Expanded Reach: Paid ads on social media platforms allow your property listing to reach a wider audience beyond your immediate network, increasing the chances of attracting potential buyers from diverse locations and demographics.

2. Targeted Audience: Social media ads enable precise targeting based on factors like location, age, interests and previous digital behaviour, ensuring that your listing reaches people who are most likely to be interested in purchasing a property like yours.

3. Enhanced Visibility: By investing in paid ads, your property listing gains prominence in users' feeds, making it more visible and increasing its chances of standing out among the competition.

4. Performance Metrics: Social media platforms provide detailed analytics on the performance of your ad campaign, allowing you to track metrics such as clicks, impressions, and conversions, which can help you optimise your marketing strategy.

5. Cost-Effectiveness: Compared to other property platforms such as REA, social media ads often offer cost-effective solutions to promote your property listing, especially when considering the potential reach and targeting capabilities.

The popularity and success of targeted ads on Social Media have increased dramatically over the past few years, making it a great tool for the real estate industry. A typical social media listing campaign that is run over 14 days has been known to see a reach of over 24,000, with prestige listings pushing closer to 50,000. That is a huge amount of additional exposure for your property. 

Outlined below are the results of one of our own 14-day listing campaigns run at the end of June this year, a typically quieter period of the year for buyers. The total cost of this was just $360, a fraction of the cost for a listing on realestate.com - something to consider when discussing marketing strategies with your agent.